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    Moodle is an open-source Learning Management System (LMS) that provides educators with the tools and features to create and manage online courses. It allows educators to organize course materials, create quizzes and assignments, host discussion forums, and track student progress. Moodle is highly flexible and can be customized to meet the specific needs of different institutions and learning environments.

    Moodle supports both synchronous and asynchronous learning environments, enabling educators to host live webinars, video conferences, and chat sessions, as well as providing a variety of tools that support self-paced learning, including videos, interactive quizzes, and discussion forums. The platform also integrates with other tools and systems, such as Google Apps and plagiarism detection software, to provide a seamless learning experience.

    Moodle is widely used in educational institutions, including universities, K-12 schools, and corporate training programs. It is well-suited to online and blended learning environments and distance education programs. Additionally, Moodle's accessibility features make it a popular choice for learners with disabilities, ensuring that courses are inclusive and accessible to all learners.

    The Moodle community is an active group of users, developers, and educators who contribute to the platform's development and improvement. The community provides support, resources, and documentation for users, as well as a forum for sharing ideas and best practices. Moodle releases regular updates and improvements, ensuring that the platform remains up-to-date with the latest technologies and best practices.

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Available courses

Principles of marketing

This foundational course introduces students to the core concepts, strategies, and practices of modern marketing. It examines how organizations create value for customers and build strong customer relationships to capture value in return. The course covers the marketing environment, consumer behavior, market segmentation, targeting and positioning, and the development of effective marketing mixes (product, price, place, and promotion).

Through real-world examples, case studies, and projects, students will gain practical insights into how marketing decisions are made in both domestic and global contexts. The course also explores the role of digital marketing, ethics, and social responsibility in today’s competitive landscape.

Financial aspect in marketing

This course (or module) focuses on the financial principles and tools essential for effective marketing decision-making. It explores how marketing strategies impact a company’s financial performance and teaches students to evaluate marketing initiatives from a financial perspective. Topics include budgeting, pricing strategies, return on marketing investment (ROMI), customer lifetime value (CLV), break-even analysis, and financial forecasting for marketing campaigns.

Students will learn how to align marketing objectives with financial goals, assess the profitability of marketing actions, and make data-driven investment decisions. Real-world case studies and analytical exercises will enhance understanding of how financial metrics support strategic marketing planning and accountability.

Key topics include marketing budgets, cost analysis, profit planning, financial evaluation of marketing channels, and performance measurement.

Economics

This course offers an introduction to the fundamental principles of economics and how they apply to individual, business, and government decision-making. It covers both microeconomics—the study of individual markets, consumer behavior, and firm decision-making—and macroeconomics, which focuses on national income, inflation, unemployment, and monetary and fiscal policy.

Students will develop analytical and critical thinking skills through the application of economic models and real-world examples. The course emphasizes the role of supply and demand, market structures, government intervention, and global economic dynamics.

Key topics include opportunity cost, market equilibrium, elasticity, economic efficiency, GDP, economic growth, and international trade.

Business law

This course provides an introduction to the legal principles and frameworks that govern business operations. It covers key areas of law relevant to business, including contracts, agency, sales, business organizations, employment law, and intellectual property. Students will learn how legal concepts apply to real-world business scenarios, helping them identify legal risks and make informed managerial decisions.

Through case studies, legal analysis, and class discussions, the course develops students' ability to understand and apply legal reasoning in a business context. Emphasis is placed on ethical decision-making, regulatory compliance, and the role of law in a global business environment.

Key topics include contract formation and enforcement, torts, corporate structure, consumer protection, and dispute resolution.

Marketing research

This course explores the methods and techniques used to collect, analyze, and interpret data relevant to marketing decision-making. It equips students with the skills needed to design effective research studies, develop research instruments, and apply both qualitative and quantitative research methodologies. Emphasis is placed on problem formulation, sampling, data collection, statistical analysis, and the interpretation and communication of research findings.

Students will gain hands-on experience with research tools and software, conduct real or simulated marketing research projects, and learn how to translate insights into actionable business strategies. The course prepares future marketers to make evidence-based decisions that enhance customer value and business performance.

Key topics include research design, survey development, focus groups, data analysis, customer insights, and reporting.

Marketing management

This course provides a comprehensive overview of marketing principles and strategies from a managerial perspective. It focuses on the planning, implementation, and control of marketing activities in a dynamic business environment. Students will learn to analyze market opportunities, develop marketing strategies, understand consumer behavior, and manage the marketing mix (product, price, place, and promotion). The course emphasizes real-world applications through case studies, projects, and discussions, preparing students to make strategic marketing decisions that align with organizational goals.

Key topics include market segmentation, targeting and positioning, brand management, digital marketing, marketing analytics, and global marketing strategies.